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Product details

File Size: 631 KB

Print Length: 236 pages

Page Numbers Source ISBN: 0190231696

Publisher: Oxford University Press; Reprint edition (March 13, 2015)

Publication Date: March 13, 2015

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00SJPVHBO

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Fascinating. Scholarly, well researched. Maybe not a great intro to this concept without some humanities/liberal arts background, but then again, that's true of basically all disciplines.

I had mostly considered mandates as bad, defaults as OK and free choice as the best. This book does not try to influence the reader about which is best, rather which may be best in various scenarios. It also discusses the pros and cons to each approach.I still value free choice the best, even if people would choose poorly because I believe we learn and progress through mistakes. However, what happens if someone's poor choice harms another? That is where defaults and mandates may make sense.There is no black and white answer for all situations; this book does not pretend there is. But it will help the reader think more critically about the pros and cons of framing choices differently.

This is the newest iteration in the ever expanding franchise of Nudge. It is a direct derivative, so if you’ve read Nudge, you can breeze through this. This one is all about behavior modification through getting people on the right services by default (if they won’t make their own choice).Sunstein poses a lot of philosophical reasons why people choose not to choose, but annoyingly, he completely misses the most obvious one: when offered choices not relevant to the current activity, people perceive them as a distraction, an irritant, a delay of gratification. They hate that. They try to get past them as fast as possible. If not choosing is an option, that’s the clear choice. Organ donation when getting a driver’s license, 401(k) mutual fund choices when signing up for employment, donating to a political party on the income tax form (all Sunstein’s own examples) – are a pain. There is no mystery why people choose not to choose. Yet that never occurs to him, and that’s what this whole book is founded on.Risk is missing too. Sunstein uses the proxy of retirement plans throughout the book. He cites endless studies to get people to choose a plan, and also to assess the value they give the default plan if they make no choice. Yet he gives no consideration to the case where there is actual risk (You can always change your mind later, so No Choice is risk-free). If the instructions said whatever plan you choose now will be yours for life and you will not be able to change it after today …. people would look more closely at the choices. I think.He also explores decisions people make when they can be bought off with a choice (as opposed to paying for one). But we know people always value something they own more highly than the market price. They think they are smarter and in a higher group than they are (or better judges, drivers, spouses or parents). It should be no surprise when given a higher baseline salary or perks, they will not give them up for anything like what they would offer to actually purchase them. It’s the age-old difference between bid and ask. This is no discovery, but Sunstein treats it as an important revelation from multiple in-depth studies.He concludes with the usual tiresome future in which “they” know everything about you. They customize the defaults so they make perfect choices for you, and you never have to think about a thing. Real people, who actually know you well, give you Christmas presents you hate, year after year. And they KNOW you. Do you really want your healthcare options chosen by your new insurance company from files it bought from eHarmony, Amazon and Fitbit?Sunstein’s bright future is a subscription life, where online services send you the same groceries every week unordered, where booksellers send you new books unordered, where your votes are automatically taken from the default you agreed to (or didn’t choose). No need to shop for bargains. Forget about coupons. You don’t need to know who the candidates are. It’s much more efficient and less costly this way. Sunstein says personal default non choices “promise to make our lives not only simpler, healthier and longer, but also more free.”Choosing Not To Choose does not demonstrate that.David Wineberg

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