Free PDF Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist, by Sally Hogshead

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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist, by Sally Hogshead

Free PDF Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist, by Sally Hogshead

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Review

“This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.” (Seth Godin, author of Linchpin)“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments—and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.” (Tom Peters, author of In Search of Excellence)“Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” (Alan Webber, author of Rules of Thumb)“Whenever your message hasn’t reached a customer, peer over at Sally Hogshead’s collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes.” (Richard Laermer, author of Forecast 2011 and Full Frontal PR)“This slight but practical work packs a big punch.” (Publishers Weekly)“As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational... Fascinate is a fascinating book...” (Richard Pachter, Miami Herald)

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From the Back Cover

why is Jägermeister the most popular brand that nobody likes? Why do women spend more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1,000%?And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework for fascinating anyone.The word “fascinate” comes from the Latin fascinare, meaning “to bewitch or hold captive so that others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you will need to capture the attention of a distracted world.This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.Dive into the science of fascination and learn how toIncrease prices with ideas from poker to Play-Doh,Build revenue by learning about the $14 million license plate,Get better leads through hypnosis from Sigmund Freud and Steve Jobs,Attract raving fans by following the cult of pistachio ice cream.Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Trust, Mystique, and Alert. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

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Product details

Hardcover: 352 pages

Publisher: HarperBusiness; Revised, Updated ed. edition (April 26, 2016)

Language: English

ISBN-10: 0062206486

ISBN-13: 978-0062206480

Product Dimensions:

6 x 1.1 x 9 inches

Shipping Weight: 14.4 ounces (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

99 customer reviews

Amazon Best Sellers Rank:

#41,691 in Books (See Top 100 in Books)

Trying to read their minds? Let that go! Make it all about being your most authentic self so that you are magnetic and attract the kind of people, opportunities and support you deserve, want and can leverage. You don't have to read their minds. Let them 'feel your power and presence". Be magnetic. You are your own brand - whether you know it or not. Sally's book gives you the tools, clarity and positioning to OWN YOUR BRAND. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. You fascinate the world with your presence. Love Sally Hogshead and her wisdom and her passion for this topic. She makes it easy for you and me to be fascinating and on point. BUY THIS BOOK, read it, then read it again and apply it to your life. Focus on you and fascinate the world.

Rarely am I so quickly enamored by a book as I was within the first few pages of Fascinate. Good gravy this is pure gold. As a "one-man-show business owner, I am devouring this book like an anteater in the Derek Zoolander library.I'm already implementing what I've learned and I'm only a third of the way through.Perhaps most telling is that every time I unearth a gem on a page I think of a few friends I want to share it with...because I know how much it will help them.

I just made it to Part II and I am completely hooked! I was trying to make a major decision on what to put on a banner for a trade show and after reading Part I I know just what to do. BE DIFFERENT! Now I have no fear of going to the unknown with an edgy promotion. I took the Brand Fascination test and it changed everything for me. I had been going in the right direction but now I have the works! That profile is printed out and now in my note book to keep with me so I can read it and use it. Highly recommend but I could be biased because I have read all of her books! But...this one is the BEST! Big fan of Sally!

This book is a fascinating read of Sally Hogshead's amazing experiences that have shaped the information and research within it. It is a well-written and thought out story as well as an impactful reference book that is a fun read and is easy apply to any situation. I have learned how to determine what my brand should be for my business clients and market (Trust), using the easy mix-and-match Brand Fascination System she has researched and developed. There are different languages and advantages I can select to help further differentiate my personal and business brands. The book also provides numerous tactics and ideas to help innovate and reposition a brand. I am at the beginning stages of revamping and revising my personal and small business brand. After reading this, I now have hundreds of ideas at my fingertips now, just waiting to be implemented! It is a great reference book that I will use again and again. I highly recommend this book to anyone who is at any stage of branding, rebranding or revamping their brand. Great work, Sally!!

I got this book along with the audiobook because that's my preferred method to read these days. I focus more with all the information buzzing out there. The book is great for personal brands just getting involved with their business and marketing projects. You need to focus on what comes naturally for your company and your vision. Sally demonstrates her experience in such a fun way! I love the sidebars and footnotes threaded throughout the book. It makes the experience interactive and light. Anything but boring. I believe the people that are resistant to this material are deeply resentful and jealous of marketing witchcraft.

I’m a solo entrepreneur working with a part time virtual team, so my purpose in buying the book was to get stronger in branding with a limited budget. This book takes you through some advertising history and a bit of Sally’s, to help you understand the value of her system. Although I found some of that something to plow through, it’s due to my ‘innovation’ impatience! The book, after that, becomes a practical workbook to find the right words and descriptors for your brand, and specific tactics to use in marketing. You will also want to invest in your individual Brand Fascination report. It’s easy to implement these ideas, give yourself focus and insight. I’m excited to say it’s really helping me, and my brand is stronger.

I took the Brand assessment, used that to brand my "wellness coaching". Now, after reading the book, my business is being rebranded as a private, yet buzzing shamanic healing and native bee sanctuary that we've been sharing with our growing Instagram audience @zumbidovida. My website needed a clearer message and more fascination, and after understanding my brand advantage more, I can now clarify that message in language that will speak to my brand more consistently.

Sick book. Read the first version, then got this one. You will get more out of this version and it's clearer when describing a thought than the first. It's the same knowledge just clearer and more imagery.

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